where content, technology and people meet. (SM) Publishing and content technology executives use Shore to measure and understand their markets and competitors, define marketing strategies and implement successful content products and services using Shore's highly actionable insights into vendors, institutions, individuals and virtual communities.
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OUR CLIENTS

YOUR ROLES YOUR MARKETS YOUR NEEDS

Our clients are leading executives in organizations that provide content and related services and solutions to enterprises and to individuals in professional roles. Their organizations are striving to succeed at the stormy intersection of content, technology and people, where more people than ever act as both creators and consumers of content - you, your colleagues, your clients, your marketplace and your suppliers.  It's a world in which content is more than just information or knowledge: it forms the core of communities, and creates value through its context, use and interaction within those communities.

YOUR ROLES

People who may use Shore's products and services  include:

C-Level Publishing and Content Service Executives
Corporate Strategy Teams
Senior Information Product/Service Managers
Business Development/Startup Teams
Marketing Intelligence/Business Intelligence/Competitive Intelligence Teams
Content Acquisition and Deployment Teams
Content Technology Marketing Teams
Portal Designers/Executive Producers
Knowledge Management Professionals
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YOUR MARKETS

Market sectors in which our clients may concentrate include:

Finance
Pharmaceuticals/Biotechnology
Publishing
Technology
Government
Education

Each of these areas of professional concentration have their own views of the world of content and related technologies, and each area has its own particular interests and concerns.  Regardless of your particular focus, Shore can help you with its unique outlooks and highly valued research and commentary services.  We understand both your own markets and many related markets from which we can draw upon our experience to bring fresh perspectives to your needs.

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YOUR NEEDS

Key problems that Shore may be called upon to solve for you with its research and advisory services include:

Business Unit Goals and Strategies
Products and Services Competitive Trend Analysis
User Requirements/Market Research
Marketing and Implementation Best Practices
Content and Technology Vendor Analysis and Selection
Content and Community Service Design, Structure, Rollout and Marketing

Whatever  your needs, Shore will be glad to work with you to create a solution that meets your requirements. Feel free to contact us to learn more about how we can help you.

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