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Peter Propp |
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ROLES: |
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Principal
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PRIMARY TEAM: |
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Shore
Communications Inc. |
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PHONE: |
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(USA)
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TEAM STATUS: |
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Consultant |
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AREAS OF EXPERTISE
Marketing Strategy and Execution including Social Media,
Mobile Media, Branding, Product Strategy, Product Launches,
Demand Generation Marketing. Business Development Strategy and
Execution. Channel Strategy and Execution. Web Strategy and
Execution including Functional Prioritization, Design Advice,
and Copywriting.
BACKGROUND
Peter Propp is a business consultant with
focus on Mobile and Social Media Marketing, B to B and B to C
Marketing strategy and execution. He has held leadership
positions at Hill and Knowlton Public Relations, Advantage
International sports marketing, and IBM Software Group. At IBM
he was the original Business Development Manager for the
WebSphere product family and later ran global marketing for the
WebSphere Application Server and Studio. In 2009 he began his
consulting practice with a long-term engagement with
collaborative innovation software provider Imaginatik, where he
served as VP of Marketing.
EDUCATION
Peter has a BA in English Literature from Kenyon College,
Gambier, OH.
PERSONAL BLOG
Mobile Social
Marketing
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