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  John Blossom  
ROLES:   President, Senior Analyst
PRIMARY TEAM:   Shore Communications Inc.  
PHONE:   (USA) 203.226.9488
 
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EMAIL:   jblossom@shore.com
VCARD:   download vCard
RESUME/CV:   download in Adobe Acrobat PDF format
TEAM STATUS:   Full-Time Employee

AREAS OF EXPERTISE
Content publishing, content technology, knowledge management, online collaboration, strategic content marketing, market research, market analysis, business plan development and analysis, product analysis and development, user interface design and development, financial information markets, realtime financial information distribution, speaking, authoring.

BACKGROUND

John Blossom is one of the most widely recognized content industry analysts, providing thought leadership to executives in search of new approaches to rapidly changing markets for publishing and technology products and services. Mr. Blossom founded Shore Communications Inc. in 1997, specializing in research and advisory services and strategic marketing consulting for publishers and content service providers in enterprise and media markets. Mr. Blossom’s engagements have included strategic marketing consulting for major corporations and startups as well as speaking engagements at major conferences and advisory services for senior industry executives. Mr. Blossom is the author of the book "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future," published by John Wiley & Sons, Inc. in January 2009, and speaks frequently at industry and corporate events on publishing in enterprise and media markets..

Mr. Blossom's career spans more than twenty years of marketing, research, product management and development in advanced information and media venues, including the marketing and development of financial information services at global financial publishers and financial services companies (Citicorp, Quotron and for Reuters Holdings PLC), as well as earlier experience in broadcast media. Mr. Blossom served as a Vice President and Lead Analyst at Outsell, Inc., where he provided research and analysis coverage of content technologies and financial and corporate information markets for major corporate clients, and developed successful online ecommerce services for research reports. For his excellence in qualiitative research, Mr. Blossom was recognized with the Vendor of the Year award by Standard & Poor's in 2001. Mr. Blossom's ContentBlogger weblog won the Software and Information Industry Association 2007 CODiE award for Best Media Blog. Mr. Blossom is currently writing a book on social media.

Mr. Blossom's extensive global experience with the marketing and management of financial information services, including real-time datafeeds, established him as one of the thought leaders in this important market segment, leading to strategic assignments with the executive management team of Reuters Group PLC. Mr. Blossom was also a key player in a number of ground-breaking Internet-oriented initiatives at Reuters, including the introduction of content management services and a global effort to integrate Internet-based information suppliers into the mainstream Reuters information services environment. Mr. Blossom has traveled to and is familiar with both European and Asian markets for content as well as North American markets..

In 1999, Mr. Blossom joined Waters Information Services as Director of Market Research, where he spearheaded the design, development and marketing of The Waters Survey, the first publicly published survey to collect highly detailed information on financial information product usage from financially oriented institutions in the United States.  

Mr. Blossom has been interviewed frequently by the business press and has been quoted in many major news and trade publications and media outlets, including:

  • The Wall Street Journal
  • Financial Times
  • Washington Post
  • Denver Post
  • USA Today
  • Marketplace radio
  • ABC Radio National
  • CEO Magazine
  • Information Today
  • EContent Magazine
  • Upgrade Magazine
  • BusinessNow television
  • Wall Street and Technology
  • Waters Magazine
  • Securities Industry News
  • Red Herring

Mr. Blossom speaks regularly at major industry conferences and events, including:

  • SIIA Information Industry Summit
  • SIIA NetGain
  • SIIA Financial Information Summit (Rome)
  • SLA Annual Conference
  • The National Press Club
  • The Commonwealth Club
  • ASIDIC
  • NFAIS
  • Buying and Selling eContent
  • Search Engine Strategies
  • Infovision (India)
  • InfoCommerce Annual Conference
  • OCLC Symposium
  • TransPromo Annual Conference
  • Uchida Spectrum User Symposium (Tokyo)

EDUCATION
B.A., English: Connecticut College, New London, Connecticut. Post-graduate studies in Management, Marketing, Accounting, Business Analysis, Financial Markets, Structured Systems Analysis, and Advanced Communications Networks

 
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Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future

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