AREAS OF EXPERTISE
Content publishing, content technology, knowledge
management, online collaboration, strategic content marketing,
market research, market analysis, business plan development and
analysis, product analysis and development, user interface
design and development, financial information markets, realtime
financial information distribution, speaking, authoring.
BACKGROUND
John Blossom is one of the most widely
recognized content industry analysts, providing thought
leadership to executives in search of new approaches to rapidly
changing markets for publishing and technology products and
services. Mr. Blossom founded Shore Communications Inc. in
1997, specializing in research and advisory services and
strategic marketing consulting for publishers and content
service providers in enterprise and media markets. Mr.
Blossom’s engagements have included strategic marketing
consulting for major corporations and startups as well as
speaking engagements at major conferences and advisory services
for senior industry executives. Mr. Blossom is the author of
the book "Content Nation: Surviving and Thriving as Social
Media Changes Our Work, Our Lives and Our Future," published by
John Wiley & Sons, Inc. in January 2009, and speaks frequently
at industry and corporate events on publishing in enterprise
and media markets..
Mr. Blossom's career spans more than twenty years of marketing,
research, product management and development in advanced
information and media venues, including the marketing and
development of financial information services at global
financial publishers and financial services companies
(Citicorp, Quotron and for Reuters Holdings PLC), as well as
earlier experience in broadcast media. Mr. Blossom served as a
Vice President and Lead Analyst at Outsell, Inc., where he
provided research and analysis coverage of content technologies
and financial and corporate information markets for major
corporate clients, and developed successful online ecommerce
services for research reports. For his excellence in
qualiitative research, Mr. Blossom was recognized with the
Vendor of the Year award by Standard & Poor's in 2001. Mr.
Blossom's ContentBlogger weblog won the Software and
Information Industry Association 2007 CODiE award for Best
Media Blog. Mr. Blossom is currently writing a book on social
media.
Mr. Blossom's
extensive global experience with the marketing and management
of financial information services, including real-time datafeeds, established him as one of the
thought leaders in this important market segment, leading to
strategic assignments with the executive management team of
Reuters Group PLC. Mr. Blossom was also a key player in a
number of ground-breaking Internet-oriented initiatives at
Reuters, including the introduction of content management
services and a global effort to integrate Internet-based
information suppliers into the mainstream Reuters information
services environment. Mr. Blossom has traveled to and is
familiar with both European and Asian markets for content as
well as North American markets..
In 1999, Mr. Blossom joined Waters Information Services as
Director of Market Research, where he spearheaded the design,
development and marketing of The Waters Survey, the first
publicly published survey to collect highly detailed
information on financial information product usage from
financially oriented institutions in the United States.
Mr. Blossom has been interviewed frequently by the business
press and has been quoted in many major news and trade
publications and media outlets, including:
- The Wall Street
Journal
- Financial Times
- Washington Post
- Denver Post
- USA Today
- Marketplace radio
- ABC Radio National
- CEO Magazine
- Information Today
- EContent Magazine
- Upgrade Magazine
- BusinessNow
television
- Wall
Street and Technology
- Waters Magazine
- Securities Industry
News
- Red Herring
Mr. Blossom speaks regularly at major industry conferences
and events,
including:
- SIIA Information Industry
Summit
- SIIA NetGain
- SIIA Financial Information Summit (Rome)
- SLA Annual Conference
- The National Press Club
- The Commonwealth Club
- ASIDIC
- NFAIS
- Buying and Selling eContent
- Search Engine Strategies
- Infovision (India)
- InfoCommerce Annual
Conference
- OCLC Symposium
- TransPromo Annual Conference
- Uchida Spectrum User Symposium (Tokyo)
EDUCATION
B.A., English: Connecticut
College, New London, Connecticut. Post-graduate studies in Management, Marketing, Accounting,
Business Analysis, Financial Markets, Structured Systems
Analysis, and Advanced Communications Networks
