where content, technology and people meet. (SM) Publishing and content technology executives use Shore to measure and understand their markets and competitors, define marketing strategies and implement successful content products and services using Shore's highly actionable insights into vendors, institutions, individuals and virtual communities.
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Business Information 3.0: Building Quality Business Content from the Web
As Zoominfo and Generate gear up for serious assaults on online and enterprise markets business information providers are facing a new competitive environment. more...

Amongst Peers: Experts Enter Social Media Communities to Build Contacts through Content
Experts used to be the folks who got interviewed by major media outlets. But with social media high-profile experts are learning to interact with publishing peers directly. more...
Google Print: Printers Move to Build Google-Like Scale for Custom Publishing
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Content Industry Outlook 2006: Investing in Users
Business Information Use in Small to Medium U.S. Businesses: 2005 Survey
Diamonds in the Rough: Creating New Content Value through New Uses
The New Aggregation: Models for Success in Creating Content Value
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Shore's team of industry-leading consultants are experts on marketing content and the technologies that enable its value for professional audiences in enterprise and media markets. Leading publishing and content technology executives engage Shore to get highly actionable strategic insights into how to succeed in today's content marketplace from one of the content industry's most recognized and respected consulting teams.

Content, Technolgy and People - the interplay of these is Content Engineering, the specialty of Shore.Shore is unique in its focus on understanding not just content or technology or user communities but the complex interplay between these forces that creates value in today's content marketplace.

Shore calls this highly valued intersection of content, technology and people vContent. We can help you to create your own vContent to gain a unique market advantage.
 

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