The following are research papers currently
being planned or worked on for release. If you would like to be
notified when these papers are available for purchase and/or
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Title
Synopsis
New Rules of Engagement:
Re-Tooling Information Sales
and Marketing for the New Economy
A
subscription research study that is using advanced
narrative research techniques to reveal how enterprise
role-players influence content and technology purchasing.
Sponsored by the Software and Information Industry
Association and the Special Libraries Association. Full
subscribers will receive results of the study plus on-site
workshops discussing how the results relate to their own
organizations' perceptions and goals. Summary reports will
be available, initially to SIIA and SLA members only.
The New Publishing:
Evolving Models for Marketing and Monetizing Content
With the publishing industry in turmoil, models for
monetizing content are beginning to take on greater
importance. A range of services and platforms are emerging
that are offering publishers both old and new options for
licensing and distributing content in innovative ways. The
Web, mobile platforms and even printed materials are all
fair game for these evolving services and must be weighed
carefully by content and technology companies. This
research will evaluate the marketplace for licensing and
monetization services, review vendors using Shore's
exclusive evaluation models and provide recommendations for
publishers and other content services providers.
Delivery:
Fall 2009
Social Media Strategies: Making Social Media Work in
Enterprise and Media Markets
Social media is a hot topic across both enterprise and
media markets, with dozens of books and self-proclaimed
"experts" showing the way towards how to use
self-publishing services more effectively. This report will
take a look at how major publishers and enterprises are
leveraging social media services for success and provide
innovative ways to keep abreast of how social media
services can be delivered most effectively to support both
marketers and internal organization goals.
Delivery:
Winter 2009
Outlook 2010: Industry Forecast
The
return of Shore's highly acclaimed series of annual content
industry forecasts, which always provides unique insights
that dare to point the industry in new directions.
