What makes social media work in today's online publishing?
What are the best practices for social media? To answer
these questions Shore conducted an analysis of leading and
emerging Web sites that use social media as a key attribute
in their offerings. We looked at not just the trendy online
consumer portals but as well key offerings in business
media and older services that have made good use of social
media to establish the value of their publications. This
report outlines key best practices for social media
publishing, as developed through an analysis of nine
leading Web sites that incorporate social media offerings.
The report provides detailed profiles of social media
features found in ALM Legal Weblogs, Amazon.com, Flickr,
ITtoolbox, LinkedIn, Newsvine, VerdictSearch, Wikipedia
and Zagat, as well as sixteen key best practices
recommendations for social media site development, further
summarized into a two-page checklist for reviewing your own
product plans.
