Many veteran content aggregators face flat or
declining revenues while new players carve out highly
profitable business models for aggregation. The New
Aggregation is an evolving model that requires content and
technology suppliers to focus product and service
development on those specific attributes of content
aggregation that best suit the needs of audiences
participating aggressively in the content production,
aggregation and distribution process. This research report
defines in detail the attributes of content aggregation
that are yielding success today, the vendors that are
leveraging those attributes, the aggregation business
models that are proving themselves in today's content
marketplace and strategic recommendations for aggregators,
publishers, technology suppliers and major institutions
purchasing content services. This 2010 edition of the
classic Shore white paper on aggregation includes a preface
that places it in perspective with the most recent trends
in content aggregation.
