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20 July 2009
SHORE COMMUNICATIONS: NEW RESEARCH TO SHOW RECESSION’S IMPACT
ON CONTENT BUYERS & PATHWAY FOR REBOUND
Participation Invited for Breakthrough Narrative
Research Co-Sponsored by SIIA & SLA
WESTPORT, CT (July 20, 2009) – Shore Communications (www.shore.com),
leading research and strategy consultants serving the
information industry, said today that it is launching a major
research project to understand how enterprise content buyers
have adapted to the recession and what those changes will mean
for content vendors once the economy improves.
The Shore research project – titled “New Rules of
Engagement: Re-Tooling Information Sales and Marketing for the
New Economy” -- will combine both traditional quantitative
analysis and first-person narrative case studies.
The project is being co-sponsored by the Software and
Information Industry Association (SIIA) and Special Libraries
Association (SLA), two leading associations serving the vendor
and user communities respectively.
“Long-standing assumptions about how buying organizations
calibrate their purchasing of enterprise information services
are no longer valid,” explained John Blossom, Shore
Communications president. “Publishers and information vendors
have been impacted dramatically by the recession and will
continue to be impacted even as the economy improves.
“This means that information services vendors and their
clients must clearly understand how buying decisions are being
made in enterprises, who is influencing them and what the gaps
are between buyers’ new decision making and the perceptions of
vendors’ sales and marketing teams,” Blossom said. “There is a
great opportunity now to come out of this recession
prepared, but only if vendors’ game plans are based on
objective and unbiased insights.”
Added Blossom, “We’re delighted that the SIIA and SLA have
agreed to sponsor this study and look forward to providing
their members with excellent insights that will help them to
succeed in selling and buying content services.”
Shore’s research will encompass quantitative analysis about
where the information industry is headed based on real-life
narratives gathered from information professionals and
executives. The approach is designed to eliminate bias in
collecting input and to reveal behaviors that are difficult to
uncover using traditional research methods, Blossom said.
Both information vendors and information professionals are
invited to participate in the study. For more details and to
register interest, please visit
http://www.shore.com/newrules2009.
Depending on their level of participation, information
companies will receive reports and detailed and customized
briefings on the study’s finding, either through Web-based
presentations or on-site events. Participating SLA members also
will have an opportunity, via webinars, to be briefed on the
Shore findings and to receive a summary report.
“This has been a painful period for many in the information
and technology arenas,” Blossom said. “But now is the time to
look forward, and our mission is to provide the insight and
knowledge for our study participants to do so with confidence
and renewed energy.”
Updates on the Shore project will be provided periodically
at www.shore.com and
http://www.linkedin.com/groups?home=&gid=2118406.
ABOUT SHORE COMMUNICATIONS
Shore Communications Inc. (www.shore.com) is a leading
market research and executive consulting firm active in the
publishing, content technology, social media and enterprise
knowledge arenas. The firm helps its client understand their
markets, focus their marketing and sales strategies and then
implement with clarity and impact. Shore team members include
industry veterans with decades of senior-level experience. The
firm was founded in 1997 by John Blossom.
ABOUT SIIA
The Software & Information Industry Association (SIIA) is
the principal trade association for the software and digital
content industry. SIIA provides global services in government
relations, business development, corporate education and
intellectual property protection to 500 leading software and
information companies. For further information, visit
www.siia.net.
ABOUT SLA
Special Libraries Association (SLA) is a nonprofit global
organization for innovative information professionals and their
strategic partners. SLA serves more than 11,000 corporate,
academic, government, and other information specialists in 75
countries. SLA promotes and strengthens its members through
learning, advocacy, and networking initiatives. For more
information, visit us on the Web at www.sla.org. |
