WESTPORT, CONNECTICUT, 31 January – Shore Communications Inc. (http://www.shore.com), the research and advisory service supplying content industry executives with ground-breaking thought leadership in publishing services, has released its annual content industry forecast in which Shore's award-winning team of industry analysts outline the major trends that will be shaping the marketplace for content that is used and purchased by individuals and institutions in global content markets. The report focuses on the need for publishers and content services providers targeting business and institutional content markets to invest in technologies and market strategies that are more highly attuned to users who expect content to be found in convenient places where it has the greatest potential to solve problems quickly and efficiently with as little expense and effort as possible. "Users equipped with increasingly affordable publishing technologies to create and consume content are driving content value in today's professional marketplace," said John Blossom, President of Shore Communications Inc. and a contributor to the report. "We see investing in users as the key focus for content creators and service providers in 2006. Creating and leveraging highly interactive relationships with audiences across a broad array of content types in highly focused venues will be essential for growth in 2006. These relationships will be built on an exploding array of virtual and physical platforms that intertwine personal and professional needs for content, complicating both licensing and relationship management issues." The 33-page report, entitled "Outlook 2006: Investing in Users," provides a detailed analysis of the current major trends in the content marketplace and focuses on trends impacting institutional content markets, scholarly publishing, business information and business media, general media, financial information and market data, book publishing and content technologies. Major trends in the content marketplace are also analyzed within the primary attributes of the Shore Content Market Model (TM), an evolving comprehensive taxonomy of the content marketplace. Key recommendations are provided for content vendors, technology vendors and purchasing institutions that need to develop strategies to meet the challenges of publishing in a rapidly changing marketplace for content services. "This report will be an essential tool for initiating effective decision-making processes in the content industry for 2006," said Shore President John Blossom, President of Shore Communications Inc. "Our leading team of market analysts combines to provide powerful insights to help leading content industry executives make crucial decisions in developing, marketing and deploying content services." Further details on the report, including a complimentary executive summary and registration for downloading the report may be found at the following Web address: http://shore.com/research/current/reports/SCI200601.html

ABOUT SHORE

Shore Communications Inc. is a leading research and advisory service focusing on organizations that develop, purchase and use professionally-oriented content and the technologies that facilitate its use in individual and collaborative environments. Shore focuses on the complex interplay between content, technology and people that creates value for organizations and individuals in today's marketplace. Shore’s research, commentary, private consulting and confidential advisory services provide valuable insights into the products, practices and behaviors that maximize the value of content and related technologies through all stages of its creation, organization, marketing, deployment and use.

For more information about Shore and report purchases, please contact John Blossom at 203.226.9488, jblossom@shore.com, or visit http://shore.com/us/resources/press/.

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