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Thursday, March 29, 2007

By John Blossom - posted at 11:40 PM
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MediaPost reports on a new Netpop report on the U.S. broadband marketplace which highlights an interesting factoid: only five percent of Web users considered to be "innovators" use mobile devices to access Web content services. Sending email is the top use, underscoring mobile devices being used as messaging platforms, content use lags far behind. One of the main reasons cited for lower use? Price. None of this is terribly surprising given real-world experiences but it does underscore the need for content providers to consider whether the content licensing deals that they have struck with many of today's mobile providers haven't stymied overall mobile content growth. The stepchild in mobile access to date has been broadband wireless services, which are subject to telecommunications carriers trying to build tiered pricing into these services - which will likely slow adoption of these services.

With a looming gap between print and online revenues many publishers are concentrating full-bore on the move to online platforms to try to shore up margins. But as print continues its decline at a decreasingly ungentle rate publishers' horizons must turn to broadband wireless services more aggressively. Apple's upcoming iPhone features a full-screen browser to make online services more consumable via mobile devices, a trend that is likely to increase demand for mobile content - if the price is right. Publishers need to step up their lobbying efforts in Washington to ensure that cost-effective broadband wireless access can come online as quickly as possible to ensure that mobile users can stay connected to the services that are most likely to help publishers supplement declining print revenues with the medium that is most likely to become the default "reading on the go" medium.

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By John Blossom - posted at 8:19 AM
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Wednesday, March 28, 2007

By John Blossom - posted at 11:04 PM
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From the wilds of Scottsdale, Arizona back to the right coast via the redeye brings me to ABM's Digital Velocity event, drawing more than 230 people to learn the best practices for accelerating digital revenue growth in B2B media. The room is totally packed. Full disclosure: Shore is a member of the ABM Digital Media Council, so I have my bias as to the quality of this program, having served on the program planning committee. I think that the committee worked very hard to put together a very meaty event, and the level of attendance seems to reflect its anticipated value. I am not going to live-blog every panel, but I will be posting through the event in our events weblog and posting links here.

Keynote - Dr. Jim Taylor, Harrison Group
Organize for Tomorrow's Success
Empower your Workforce for the New Digital Landscape
Lunch Break with the Vendors
Venture Capital and the New Valuation Paradigms
Editorial/Content Strategies in a User-Generated World
Implementing a Web Content Management System
The Business of Working with IT
Best Practices to Web-Based Media Kits
Critical Role of Audience Development
The New Metrics That Run Your Business
Buying and Selling in the Digital World

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By John Blossom - posted at 8:43 AM
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Tuesday, March 27, 2007

By John Blossom - posted at 11:23 PM
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By John Blossom - posted at 2:00 AM
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Monday, March 26, 2007
Information Today, Inc., Shore Communications, Inc., and respected analyst Jean Bedord recently completed an in-depth study of the dynamic enterprise search marketplace. More than 250 search professionals – users, buyers, and champions of the technology – provided unique insight into the trends driving and shaping enterprise search. This primary market research was supplemented by in-person interviews with representatives of market leading vendors. details and purchasing

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By John Blossom - posted at 12:47 PM
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A quick plane flight finds me in Scottsdale, Arizona at the seventh edition at the Buying and Selling eContent conference, a great venue that brings together the heavy hitters from both the online publishing world and the enterprise content purchasing world. This year's conference format is a lot more conversational, so I probably won't be blogging in my usual "take no prisoners" live blogging format, but will instead be providing summaries as the conference progresses. I'll post links to our events weblog here as things unfold.

Clare Hart: Social Media's Impact on the Enterprise
Buying and Selling eContent 2007 - Panel: Social Media in Action
Buying and Selling eContent 2007 - Patrick Spain

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By John Blossom - posted at 12:08 PM
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Sunday, March 25, 2007
Companies such as Zoominfo and Generate are using born-on-the-Web content and technologies to create business information services that are several notches above previous efforts to glean quality information from Web sites and other key sources. With an emphasis on analytics and semantic processing and business plans that are targeted towards the meat of traditional business information markets you could say that Business Information 3.0 has been born. Are traditional vendors ready to take on these well-funded BI 3.0 challengers?

Click here to read the full News Analysis

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By John Blossom - posted at 7:37 PM
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Friday, March 23, 2007

By John Blossom - posted at 9:02 PM
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CNET News and many majors go all apey over an announced distribution alliance between NBC Universal and News Corp. to provide full-length ad-supported and premium video content to media-friendly portals AOL, MSN and Yahoo. CNET and others hint at talks with Google about bringing this presumably rights-protected content into their YouTube video portal, but it sounds like speakerphone-ware at most for now. In general the whole effort sounds a little panicky and ill-formed, with partners confused about what's going to be free or not and no real details as to how this will all hang together. There are promises of user-generated content being in the mix but no sense as to how it would fit in with centrally produced video content.

At the end of the day it's probably going to be a step in the right direction for media companies to get more aggressive about building broader distribution of content with their own monetization built in to the packaging. But for all the talk about "ubiquitous" distribution it's a very limited initiative with scads of professionally-produced content well outside of the packaging schemes - including some of News Corp's and NBCU's flagship shows. It also increases the sites at which one can get content from these partners from two to a whopping...five. Wow. Bump it up to thirteen and we could fill up an old-timey television dial.

It's all a sadly inadequate response to user-generated distribution that doesn't begin to provide video the flexibility that will be required to respond to the user-generated media phenomenon. At most it's an acknowledgment that a significant portion of their audiences would be just as glad to receive programming over an Internet connection instead of a digital cable or broadcast service. This will be a plus as PCs become more integrated into home entertainment centers: why muck around with distribution deals with other partners when you can stream the programming that audiences want right to their PC/HDTV server. But a response to YouTube and other user-dominated distribution channels? Hardly.

Instead of circling the wagons of "friendlies" video producers need to face head-on the challenges of making user distribution of their content a plus rather than a frightening minus. The longer that they wait on this inevitable requirement the tighter their circle of wagons will be as the user "savages" develop increasingly flexible - and entertaining - alternatives to traditional video media. We'll see how this goes, but my bet is that in the short term it will be a fairly large ho-hum as users wait for the dust to settle around a less-than-spectacular service debut.

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By John Blossom - posted at 12:25 AM
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Thursday, March 22, 2007
Trends
FCC Classifies Wireless Broadband as Information Service
Broadcasting & Cable
NBC, News Corp. push new Web rival to YouTube
CNET News
Viacom sued in YouTube controversy
Toronto Star
MMOD Update: No YouTube Sharing After All; Online Stats Up Double-Digits Over Last Year, No Details
paidContent.org
Congress Must Make Clear Copyright Laws To Protect Consumers
WSJ Online*
Publishers Sue XM Satellite Radio
Billboard.biz
When Social Web Tools Get Creative
GigaOM
Guardian Changing Media: Reuters looks at the changes for 'old media'
Corante
Microsoft temporarily closes video site to tackle pirating
ZDNet
The Future of Web 2.0
O'Reilly Radar
Google's Blogspot is 3/4 Spam
Download Squad
Marketers Have Eyes on the 'Third Screen'
The New York Times*

Best Practices
Crowdsourcing: A Million Heads is Better than One
Read/Write Web
How Paid Content Sites Can Profit Against Ad-Supported Ones
Marketing Sherpa
Users are more engaged with smaller communities
BizReport via Content Agenda
Working Group on Bibliographic Control Wades into the Murky Future
Library Journal
Thomson tracks content copying with DRM watermarks
PC Pro

Cool Tools
AttentionMeter Compares Alexa, Quantcast, Compete
Micro Persuasion
KnowNow Releases New Enterprise RSS Solution
BusinessWire
The rush is on: Web apps are deserting the browser
WebWare

Deals, Parnerships & Sales
BNA and Thomson Tax & Accounting to Provide BNA Products to Law Firms on Thomson's Checkpoint(R)
PR Newswire

Products, Markets & People
Thomson Scientific Introduces the New Face of Research with ISI Web of Knowledge
PharmaLive
Yellow Book USA to conduct circulation audits on all directories
BtoB Online

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By John Blossom - posted at 11:52 PM
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Wednesday, March 21, 2007
Trends
Web 2.0-Type Fundings At $844 Million in 2006
paidContent.org
Online Search Goes Pro With B2B Engines
eCommerce Times
Google experiments with new ad model
UPI via Content Agenda
CIOs Spurn Web 2.0 Startups - Enterprises Want Suites and Large, Incumbent Software Vendors
Read/Write Web
ProQuest says NYSE to suspend trading in its shares
Reuters

Best Practices
Keeping your online content under lock and key
Computing via VNUNet
What's The Best Way To Monetize Video Search?
Search Insider
Getting New Start Selling Ad Packages Across Platforms
WSJ Online*

Cool Tools
37signals Launches Highrise
Mashable
RSS on the Go: A look at Web-Based Mobile Aggregators
Web Worker Daily
Could there be a Mozilla Desktop Environment in the future
Download Squad
The Size of a Paperback and Most of the Functions of a Real PC
The New York Times*
Adobe's Apollo looks to one-up Ajax
CNET News

Deals, Parnerships & Sales
IDG Founder Teams With News Corp, Hearst On a $50 Million China Digital Media Fund
paidContent.org
Priceline.com signs exclusive online content agreement with Zagat Survey
Eye for Travel
blinkx Partners With WallStrip Adding Financial Video Content to Search Index
PR Newswire
Google Books Now Included In Online Reference Collection at WorldVitalRecords.com
SBWire
Fast Search & Transfer wins deal with biotechnology firm Millipore
ABC Money

Products, Markets & People
Mochila Announces New Clients from International Magazines, Web Sites and News Services
Hispanic PR Services
Amy Churgin Named Senior Vice President, Condé Nast Media Group
BusinessWire

By John Blossom - posted at 10:14 PM
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Tuesday, March 20, 2007
MIT Libraries reports on their cancellation of access to the Society of Automotive Engineers’ web-based database of technical papers, based on the SAE's insistence on using digital rights management controls on their content. MIT will instead be provided with an electronic index of documents that may be used to access print, CD-ROM or microfiche copies of papers. Professor Wai Cheng, SAE fellow and Professor of Mechanical Engineering at MIT, was amongst the figures pushing for the cancellation, intending to bring up the topic to the SAE's Publication Board.

This does not bode well for scholarly publishers who may be planning to use DRM controls as a way of managing electronic access. As generally implemented DRM controls make it difficult, if not impossible, to use premium content for collaboration, a key factor for research and engineering. Being able to manage content reuse is a key factor for scholarly publishers but it's doubtful that DRM will be able to satisfy many of their core audiences. Instead to insisting on reinforcing a print model that is increasingly incompatible with the productivity requirements of scientific and academic audiences scholarly publishers need to focus on how best to facilitate knowledge transfer. DRM does nothing to help facilitate knowledge transfer whatsoever. Hopefully the SAE and other societies and associations can work with their memberships to come up with more productive models for licensing content.

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By John Blossom - posted at 9:42 PM
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Business information services are thriving as they gain sophisticated features to add value to their databases but they also face increasing competition on all fronts from web-sourced content and more specialized service providers. Chalk up a good score by Hoover's to fend off commoditization in its announced acquisition of First Research, a business intelligence service that serves up industry and state profiles aimed at sales professionals. First Research Call Prep Sheets are industry briefings designed to arm sales professionals with the right industry talking points before they walk out the door to accounts. State Profiles provide quarterly coverage of local issues impacting businesses in U.S. states for sales pros on the go across broad geographies.

All of this helps Hoover's to add a new layer of value-add content aimed at the sales professionals who are increasingly the core audience for many business information services. With more corporations providing an abundance of information online that can be mined easily by any number of services mere company profiles and sales contacts are not going to be sufficient for a business information provider to give their clients an industry edge. By focusing on the real-world situational needs of sales professionals via its First Research acquisition Hoover's is positioning itself more as a business intelligence solutions service that can provide complete briefings for sales professionals who need to know about not just individual accounts but as well the environment in which they play. Expect more plays like this from business information services providers - and more vendors positioning both technology and publishing services against business intelligence services in general.

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By John Blossom - posted at 9:25 PM
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