where content, technology and people meet. (SM) Publishing and content technology executives use Shore to measure and understand their markets and competitors, define marketing strategies and implement successful content products and services using Shore's highly actionable insights into vendors, institutions, individuals and virtual communities.
COMMENTARY: INDEX
CONTENTBLOGGER
INDUSTRY EVENTS
CONTENT NATION

Read ShoreLines, our complimentary email newsletter.

weekly   daily
Sample issue
RECENT ENTRIES
WEBLOGS: ARCHIVES
 
 
ContentBlogger is the 2007 SIIA CODiE Award Winner for Best Media Blog
COMMENTARY:

Insights and headlines from Shore analysts on trends in enterprise and media content markets.
Subscribe to our XML feed (?) or add to: MyYahoo  Bloglines  Rojo  NewsGator Online  CNET Newsburst
 
Tuesday, October 31, 2006
Trends
Google: A New Advertising Engine
Washington Post
Will Yahoo Make a Deal to Buy AOL?
Fortune via CNN Money
Digg Brushes Off Acquisition Rumors
NextNet
At Conde Nast, It's Print Versus Digital
Crain's New York Business
Hoovers Joins LinkedIn, Launches a Business Social Network
Mashable!
MySpace To Start Music Copyright Detection via Gracenote
Filtering

WSJ Online*
Brightcove Launches First 360° Internet TV Business Platform
Robin Good
Web 2.Org: Organizations Competing in Traditional Media Spaces
Policlicks
Stephen Colbert: Don’t Love and Leave YouTube
Media Shift
The Domino Effect - Igniting 500 Litres of Diet Coke and 1500+ Mentos for fun - and profit
Google Blog
Attack of the Bots
Wired
John Battelle Interview With Folksonomy
Federated Media via Folksonomy
BBC joins the user contributed content gang
Journalism.co.uk
Analysis: Why Circulation Keeps Heading South
Editor & Publisher
Copyright report calls for more consumer rights
Computeractive

Best Practices
SIIA FISD Issues Derived Data and Non-display Usage Draft
PR Newswire via Yahoo! Finance
If Google Demotes Your Web Page, Can You Sue?
Publish
Internet Archaeology - Digging up the web of the past
Content Log

Cool Tools
Webmaster Tools: A resource for content providers
Google Base Blog
Get a Mapkit Widget for Your Blog and Earn Moolah
Micro Persuasion
Windows Media Player 11 (final) is now available
Download Squad

Deals, Partnerships & Sales


The Economist Acquires GalleryWatch Online Service

Washington Business Journal

Products, Markets & People
Hanley Wood launches ‘Architect’
BtoB Online
New Website for Legal Professionals Aims to Revolutionize Sharing of Information
PR Web

By John Blossom - posted at 11:57 AM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
 
Monday, October 30, 2006

By John Blossom - posted at 10:12 AM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
 
There's a lot of talk about coming up with better business search engines lately, but so far the results offered by most publishers have been evolutionary rather than revolutionary. Reed Business Information has upped the ante substantially with its new Zibb search portal that covers a wide swath of content from both business media sources as well as from weblogs, Web sites and its own product and company databases. This blend of business-tuned content comes wrapped in a thoroughly up-to-date platform promises to give both Web search engines and enterprise subscription news databases a strong run for their money.

Click here to read the full News Analysis

By John Blossom - posted at 1:44 AM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
 
Saturday, October 28, 2006
Want to catch up on last week's headlines? Try our weekly categorized summary with embedded commentary on the latest trends.

Click here to view last week's headlines in review

By John Blossom - posted at 9:47 PM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
 
Philipp Lenssen on "Google Blogoscoped" posted a very interesting peek into the plans of Google gleaned from internal papers, including this interesting tidbit relating to potential plans for Google News:
One more specific objective Google outlined as company goal earlier this year in another paper available to me was to internally test a Google News prototype during the fourth quarter. This “radically improved” prototype should allow “other news sources, and organizations and individuals mentioned in news stories to debate specific points.”
This is a quite a twist that amplifies the potential for online discussion far beyond what outlets such as Digg and Newsvine have tried to accomplish with their online news bookmarking communities. Rather than have just the rabble of everyday online users comment on news stories Google News would act as an automated interview show of sorts, drawing in key figures closest to a story to provide their own insights. Such a move would be, in effect, automated journalism that feeds off of existing news stories.

Somehow if I get past my fears of a Larry King avatar from Second Life moderating these debates I can see that this has the potential to reshape news gathering in some fairly profound ways. Just as weblogs have provided a way to draw together elements of the news through links and comments a service that invited all comers an opportunity to shape news and opinion in an open forum based on being in the news would in theory offer a major leap forward in the quality of both the news and the debate.

Will the assets of AP and, possibly, Newsvine surface in this new venture as I speculated in an earlier post? I think that the AP content is quite likely to surface, but by the sounds of it Google may be thinking that it can accelerate beyond the Newsvine concept rapidly enough to render a Newsvine alliance moot. Newsvine continues to grow but as with many social services it may be settling in to servicing a relatively select number of special interest groups that will not be able to propel the quality of its news selections forward quickly enough to pick up significant new portions of market share. On the other hand the new spellchecking software for Google's Blogger weblogging software bears a strong resemblance to the spellchecker in Newsvine, so you never know.

Whatever the result Google is clearly planning for a major leap forward in the debate as to how news can and should be shaped. Add in footage from YouTube and you can expect some pretty interesting fireworks in the news industry when this package makes its debut. Allowing conversations to shape news as much as news shapes conversations is one of the key factors driving user-generated content forward; that conversation is about to get one honkin' big megaphone, by the sounds of it.

By John Blossom - posted at 11:29 AM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
 
Friday, October 27, 2006
Monterey in October once again provided a superb setting for this popular conference celebrating both its 10th anniversary as well as the highest ever attendance. Focused on application of emerging technologies, the Internet Librarian conference has established itself as the must attend event for information professionals utilizing Web technologies for their institutions. The closing keynote speaker, Elizabeth Lawley, noted for her social computing expertise as well as avid World of Warcraft gaming, commented she always learns a lot from both presenters and attendees at this conference.

Energy was high this year, and interest clearly focused on using new technologies to provide innovative ways of delivering library services. There was a goodly contingent of nextgen librarians describing how they are using Web 2.0 concepts to reach younger patrons, even to the extent of creating individual Ask-A-Librarian profiles on MySpace and Facebook, and creating the Second Life Library 2.0. On the other end of the spectrum, keynote speaker Clifford Lynch described the emergence of e-science, and predicted the evolution of "data librarians", part librarian and part researcher.

The Talis competition "Mashing Up the Library" awards highlighted the high level of interest in the mashups track, with overflowing rooms. Mashups using Google Earth are the first generation of useful applications, but the power of mashups lies in exposing library resources in new, visually exciting representations, making underused collections readily accessible using Web technologies. Podcasting and videocasting are becoming part of the library toolkit to broaden reach to their communities.

Wikis as a means of collecting and enabling access to library content are a major trend this year, across the spectrum in public libraries, corporate libraries and academic libraries. Many of the applications improve ease of keeping content up to date using blog and RSS technology in addition to wiki software. Maureen Clements of NPR, provided a fascinating study of their wiki implementation, describing the hectic environment of a news room and the challenges of integrating new wiki technology into their workflow.

More effective website design was another underlying theme. As keynoter on the second day of the conference, Shari Thurow of Grantastic Designs gave practical strategies to improve the visibility of websites in the search engines, emphasizing that good user design generally goes hand in hand with search engine friendliness. As proof of that approach, Marshall Breeding of Vanderbilt University Library described how adding static webpages for the abstracts for their 805,000 TV archive collection, doubled their traffic and enabled their services to survive without continuing to be subsidized by the university.

New search engine developments are a recurring theme at this conferences, though not as dominant as in previous years. Chris Sherman gave the annual state of the search engines talk, noting strategic directions for Google, Yahoo and MSN, but commenting that the new implementation of ASK is hot! The search is very good, and he sees ASK emerging as the Avis of search, with a clean intuitive interface, including a nice blog and RSS interface. ASK has another asset--Gary Price, the prolific force behind ResourceShelf and DocuTicker, has joined them recently. His conference presentations included a very lucid description of mobile services, and implementation challenges.

Books in electronic form were present throughout the program, with Greg Notess discussing uses and searching techniques for the search engines on Amazon, A9, Google, and soon to emerge OCA. In the concurrent Internet @ Schools West conference, e-books as audio books are being successfully used for "reluctant readers" by putting books on iPods, which makes them "cool", as well as quite useful for long school bus trips. In the exhibit hall, ebrary and Knovel both demonstrated continuing enhancements to their ebook collections designed for research, as ebooks become more widely integrated into digital library collections. And major journal publisher, Springer, promoted their ebook collection as a complement to their journals.

A common complaint from attendees was that they couldn't attend all the sessions they were interested in, so Information Today has utilized the technology discussed in the sessions for conference coverage, so check out the conference wiki, linked to Flickr pictures. Enjoy!

By Jean Bedord - posted at 8:25 PM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
 
Trends
Private Equity May Face Snags In Media Hunt
WSJ Online
Google’s Internal Company Goals: Newsvine-Like Feature Coming in Q4?
Google Blogoscoped
"Push-Back" From Advertisers Reported Against Verified Circ
FOLIO: Magazine
On the alert for bloggers
Google Blog
Google, Google, Google!
Forbes
Google quizzed over YouTube plans
BBC News
Jawed Karim: How YouTube Took Off
GigaOM
Yahoo Takes YouTube Idea and Expands On It
ZeroPaid
Does YouTube Really Have Legal Problems?
Slate
YouTube Gets New Logo, Facelift and Trackbacks - Growing Fast!
Mashable!
Campus researchers getting a lot younger
Tuscon Citizen
Skype founders plan to launch Web TV service: paper
Reuters via Yahoo! News
Current TV Pops a Flavorpill
Multichannel News
Newspapers are urged to reach out to Web
AP via Yahoo! News
Who Will Buy Thomson Gale?
Library Journal
TheStreet.com 3Q Profit Nearly Doubles But Shares Hit a Rut
AP via Yahoo! Finance

Best Practices
The Evolution Of The Creative Commons Spectrum
SmartMobs
Two out of Three Workers Overwhelmed by Information Overload, Nucleus Research Finds
BusinessWire

Cool Tools
Comparing Feed Readers
Web Pro News

Deals, Partnerships & Sales

Answers.com Joins CBSNews.com, to Upgrade Reference Information
Web Site Host Directory

Products, Markets & People
ProQuest Platform Supports Shibboleth-To-Athens Gateway
Managing Information
Zillow.com(TM) Opens up API for Free to Provide Zestimate(TM) Valuations and Information on Web
PR Newswire
Finding Auto Insurance Information is More Efficient With Insurance.com’s New Search Platform
BusinessWire
BrandSweeper(TM) Helps Intellectual Property and Brand Owners Take On Search Engines
PR Newswire via Earthtimes.org

By John Blossom - posted at 11:32 AM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
 
Thursday, October 26, 2006
Editor & Publisher reports on Merrill Lynch publishing analyst Lauren Rich Fine's report on the future of newspaper publishing, which paints a somewhat gloomy future for newspapers over the next two decades. Fine sees online revenues not being able to contribute more than 50 percent of newspaper income from advertising in that period, based on an assumed double-digit growth for online revenues through 2012 and a 1.5 percent annual decline in newspaper ad revenues. As Fine puts it succinctly, "Put another way, moving from a near monopoly to a competitive model is having the impact of restraining blended ad rates and absolute dollar profits." Newspapers - and major media outlets in general - have enjoyed little competition in local markets for ad services and now face a myriad of new channels for advertising and marketing that will continue to place pressure on editorial operations for years to come.

But what Fine and other analysts seem to neglect is the diversification of news properties into diverse online destinations that provide traditional news as but one content product, even as non-traditional operations begin to incorporate news gathering into their own operations. Yahoo has taken on its own staffers for generating original news, even as paidContent.org notes Yahoo's shopping of classifieds content from their HotJobs portal to newspapers not affiliated with the CareerBuilder job posting network. And for The New York Times and the Wall Street Journal their forays into online properties About.com and MarketWatch have added diversity to their online holdings that can transcend the limitations of traditional news operations.

So while stock analysts may look at news operations and see a zero-growth game weighed down by declining print operations the increasing diversity of the news game is providing new avenues of growth that have little to do with the woes of traditional news monopolies. And this is before anyone has even touched replacing mass-produced print with mass-personalized print products that could boost print ad revenues significantly. Ms. Fine's report is based on common sense, but I think that it's not focused enough on more radical shifts in print advertising that are likely in the next five years and more pronounced diversification of traditional news organizations into a broader field of information and marketing specialists.

This all argues for more rapid shifts in revenue streams but also a potentially brighter future in the years for news as a revenue generator if those shifts can be undertaken sooner rather than later. Don't look at today's ticker symbols for the story of news revenues, look at the broader index of the content industry that is thriving on contextualizing news in a broad variety of venues.

By John Blossom - posted at 11:05 AM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
 

By John Blossom - posted at 10:59 AM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
 
Wednesday, October 25, 2006

By John Blossom - posted at 12:37 PM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
 
The Wall Street Journal reports on pending plans at The Thomson Corporation to spin off its Thomson Learning division for as much as USD 5 billion, citing a slow transition to online revenues for this division and an eagerness to concentrate on building up technology assets for its other divisions focusing on legal, scientific and financial markets. It's a good move at a pretty good time, allowing Thomson to attain a more serious position in the corporate content services space. The learning space is different enough that product and technology investments in corporate content would not be easily leveraged for learning efforts, whereas there appears to be a great deal of synergy in the technologies used to support its other efforts.

Academic aggregators in general are facing potentially grim times as universities and schools learn how to aggregate instructional content via new venues that bypass oftentimes the costly bundled electronic course offerings being pushed by publishers. Search engines, online course management systems and user-generated content systems such as Wikis and blogs are all tools that are helping both instructors and students create valuable course offerings at a lower cost to students and institutions. Book-based content is having a hard time transitioning into digital markets in general but with universities and schools filled with "digital natives" that are leaving yesterday's books behind it's going to be an uphill battle for educational publishers for many years to come.

That 5 bil would come in handy to bolster Thomson's offerings in the corporate world, where they offer good content and technology but struggle to deliver the breakthrough services that rivals such as LexisNexis, Reuters and Elsevier are able to conjure up on a regular basis. The scale of this cash could easily lead one to believe that a major acquisition such as Bloomberg could be targeted by Thomson to leap into the lead in finance for overall market position, but with Mike Bloomberg begging off a sale of his privately held company for now one assumes that a good portion of that cash will go into infrastructure and product design - until the next good deal comes along. How now, Dow Jones? Would combining Factiva and Thomson West tickle some fancies in rapidly developing legal and business information markets? Factiva licensing deals with LexisNexis would make this a tricky spinoff, but one that would make sense from a product standpoint.

There are lots of interesting possibilities for this deal but first Thomson must find a suitable suitor for its Learning assets. Moping about its performance is not a great way to start the bidding, but there's bound to be a focused publisher or two - or three - that would be up to cornering more of the market for instructional content products and services. We'll see where the best fit lies soon enough.

By John Blossom - posted at 9:52 AM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
 
Tuesday, October 24, 2006
Pundits are pointing out loudly that the new Google Custom Search Engine is hardly the first custom search tool on the block: Alexa Web Search Platform is a full-featured platform for mashup experts wanting to cull through Web sites and easy customization options are available from Rollyo and other sites. But there is something about the Google view of search that provides features that result in a service that is both highly usable and very flexible and adaptable in ways that leave earlier efforts on the sidelines.

Setting up a custom search on GCSE is very easy through a series of entry panels that allows one to specify sites for a crawl and whether they should be searched alone or with results from other Web sites blended in. The results are published as a search engine that uses Google Coop as its underpinnings and that can be accessed as a destination page from Google or integrated into another site - as has been done with this custom search engine for Macworld. Searches can be used to build an RSS feed, of course, providing a steady stream of highly filtered updates.

What's beautiful about GCSE is that it makes it bone-simple to develop your own content aggregation schemes via search and to share them with others. Just as the categorization schemes of Google Coop encourage publishers to provide browsing filters for content to facilitate navigation the GCSE search capability organizes Web content into unique aggregation services that in some ways can be more powerful than traditional licensed database services in which Web content and cherry-picked sites are segregated oftentimes. Instead of search results being transitory services they can become public content destinations providing instant editorial filtering guided by subject matter experts - with Google's ads along for the ride to help monetize the results, natch.

Where other tools of this type are either over-simplistic or over-technical Google Custom Search Engine provides powerful content publishing tools that can service both the casual user and power users very effectively using the world's leading Web search technologies. Expect this to be a very powerful and popular publishing option for publishers of all kinds seeking new ways to create valuable inventories of destination content.

By John Blossom - posted at 11:27 PM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
 

By John Blossom - posted at 9:53 AM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
 
Monday, October 23, 2006
Mike Bloomberg opined recently that he's not in the mood to cash out from Bloomberg, LP, saying "I have complete confidence that the best days for the Company still lie ahead" - though he was quick to add that he looked forward to focusing the benefits of his cash cow on his philanthropic interests. But while Bloomberg continues to be a source of innovation in the financial information industry its long-time focus on its desktop services seems to be counter to the growing trend towards automated trading overwatched by a handful of top-level analysts and managers. With widespread trading position cutbacks expected in London's City trading district next year the trends would seem to favor Reuters at this point, which has been positioning itself to be a winner on both ends of this spectrum. So as The Times Online reports Reuters is absorbing a 25 percent decline in desktop position sales it's absorbing most of that impact through a 20 percent rise in revenue from trading transaction support services.

It's a reminder to publishers that although workflow-oriented content services seems like a charmed path to higher revenues and margins it's a path fraught with problems. Integration of content from vendors focuses increasingly on integration that is either highly specialized for an elite few or integration so deeply embedded in an institution's plumbing that branding is of more of an IT-oriented level than that of a traditional electronic publisher. That's not all bad, but it's an outlook that may catch many enterprise-oriented publishers feeling caught rather short. Look at the revenue profile of Reuters, though, and you see a path to the future: high-end and automated premium services providing margins for the machines and the few information elites and media-supported services providing content for the corporate masses in between these extremes. Look at that model and memorize it: your shareholders will be doing so soon enough.

By John Blossom - posted at 7:13 PM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
 
The growth of game-like online communities is accelerating as virtual worlds like Second Life offer its members complete virtual lifestyles - including the ability to spend real-world dollars on both virtual and real goods and services. The smell of real money is drawing strong interest from advertisers and media companies intent on not missing the next hot online trend. But the real lesson of Second Life has a lot to do with the sorely neglected real world where publishers need to step up efforts to invent compelling new products that relate to digital natives.

Click here to read the full News Analysis

By John Blossom - posted at 6:31 PM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  2 comments (click to view or to add your own)