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| Tuesday, October 31, 2006 |
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By John Blossom - posted at 11:57 AM |
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| Monday, October 30, 2006 |
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By John Blossom - posted at 10:12 AM |
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There's a lot of talk about coming up with better business search engines lately, but so far the results offered by most publishers have been evolutionary rather than revolutionary. Reed Business Information has upped the ante substantially with its new Zibb search portal that covers a wide swath of content from both business media sources as well as from weblogs, Web sites and its own product and company databases. This blend of business-tuned content comes wrapped in a thoroughly up-to-date platform promises to give both Web search engines and enterprise subscription news databases a strong run for their money. Click here to read the full News Analysis
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By John Blossom - posted at 1:44 AM |
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| Saturday, October 28, 2006 |
Want to catch up on last week's headlines? Try our weekly categorized summary with embedded commentary on the latest trends. Click here to view last week's headlines in review
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By John Blossom - posted at 9:47 PM |
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 Philipp Lenssen on "Google Blogoscoped" posted a very interesting peek into the plans of Google gleaned from internal papers, including this interesting tidbit relating to potential plans for Google News:One more specific objective Google outlined as company goal earlier this year in another paper available to me was to internally test a Google News prototype during the fourth quarter. This “radically improved” prototype should allow “other news sources, and organizations and individuals mentioned in news stories to debate specific points.” This is a quite a twist that amplifies the potential for online discussion far beyond what outlets such as Digg and Newsvine have tried to accomplish with their online news bookmarking communities. Rather than have just the rabble of everyday online users comment on news stories Google News would act as an automated interview show of sorts, drawing in key figures closest to a story to provide their own insights. Such a move would be, in effect, automated journalism that feeds off of existing news stories. Somehow if I get past my fears of a Larry King avatar from Second Life moderating these debates I can see that this has the potential to reshape news gathering in some fairly profound ways. Just as weblogs have provided a way to draw together elements of the news through links and comments a service that invited all comers an opportunity to shape news and opinion in an open forum based on being in the news would in theory offer a major leap forward in the quality of both the news and the debate. Will the assets of AP and, possibly, Newsvine surface in this new venture as I speculated in an earlier post? I think that the AP content is quite likely to surface, but by the sounds of it Google may be thinking that it can accelerate beyond the Newsvine concept rapidly enough to render a Newsvine alliance moot. Newsvine continues to grow but as with many social services it may be settling in to servicing a relatively select number of special interest groups that will not be able to propel the quality of its news selections forward quickly enough to pick up significant new portions of market share. On the other hand the new spellchecking software for Google's Blogger weblogging software bears a strong resemblance to the spellchecker in Newsvine, so you never know. Whatever the result Google is clearly planning for a major leap forward in the debate as to how news can and should be shaped. Add in footage from YouTube and you can expect some pretty interesting fireworks in the news industry when this package makes its debut. Allowing conversations to shape news as much as news shapes conversations is one of the key factors driving user-generated content forward; that conversation is about to get one honkin' big megaphone, by the sounds of it.
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By John Blossom - posted at 11:29 AM |
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| Friday, October 27, 2006 |
Monterey in October once again provided a superb setting for this popular conference celebrating both its 10th anniversary as well as the highest ever attendance. Focused on application of emerging technologies, the Internet Librarian conference has established itself as the must attend event for information professionals utilizing Web technologies for their institutions. The closing keynote speaker, Elizabeth Lawley, noted for her social computing expertise as well as avid World of Warcraft gaming, commented she always learns a lot from both presenters and attendees at this conference. Energy was high this year, and interest clearly focused on using new technologies to provide innovative ways of delivering library services. There was a goodly contingent of nextgen librarians describing how they are using Web 2.0 concepts to reach younger patrons, even to the extent of creating individual Ask-A-Librarian profiles on MySpace and Facebook, and creating the Second Life Library 2.0. On the other end of the spectrum, keynote speaker Clifford Lynch described the emergence of e-science, and predicted the evolution of "data librarians", part librarian and part researcher. The Talis competition "Mashing Up the Library" awards highlighted the high level of interest in the mashups track, with overflowing rooms. Mashups using Google Earth are the first generation of useful applications, but the power of mashups lies in exposing library resources in new, visually exciting representations, making underused collections readily accessible using Web technologies. Podcasting and videocasting are becoming part of the library toolkit to broaden reach to their communities. Wikis as a means of collecting and enabling access to library content are a major trend this year, across the spectrum in public libraries, corporate libraries and academic libraries. Many of the applications improve ease of keeping content up to date using blog and RSS technology in addition to wiki software. Maureen Clements of NPR, provided a fascinating study of their wiki implementation, describing the hectic environment of a news room and the challenges of integrating new wiki technology into their workflow. More effective website design was another underlying theme. As keynoter on the second day of the conference, Shari Thurow of Grantastic Designs gave practical strategies to improve the visibility of websites in the search engines, emphasizing that good user design generally goes hand in hand with search engine friendliness. As proof of that approach, Marshall Breeding of Vanderbilt University Library described how adding static webpages for the abstracts for their 805,000 TV archive collection, doubled their traffic and enabled their services to survive without continuing to be subsidized by the university. New search engine developments are a recurring theme at this conferences, though not as dominant as in previous years. Chris Sherman gave the annual state of the search engines talk, noting strategic directions for Google, Yahoo and MSN, but commenting that the new implementation of ASK is hot! The search is very good, and he sees ASK emerging as the Avis of search, with a clean intuitive interface, including a nice blog and RSS interface. ASK has another asset--Gary Price, the prolific force behind ResourceShelf and DocuTicker, has joined them recently. His conference presentations included a very lucid description of mobile services, and implementation challenges. Books in electronic form were present throughout the program, with Greg Notess discussing uses and searching techniques for the search engines on Amazon, A9, Google, and soon to emerge OCA. In the concurrent Internet @ Schools West conference, e-books as audio books are being successfully used for "reluctant readers" by putting books on iPods, which makes them "cool", as well as quite useful for long school bus trips. In the exhibit hall, ebrary and Knovel both demonstrated continuing enhancements to their ebook collections designed for research, as ebooks become more widely integrated into digital library collections. And major journal publisher, Springer, promoted their ebook collection as a complement to their journals. A common complaint from attendees was that they couldn't attend all the sessions they were interested in, so Information Today has utilized the technology discussed in the sessions for conference coverage, so check out the conference wiki, linked to Flickr pictures. Enjoy!
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By Jean Bedord - posted at 8:25 PM |
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By John Blossom - posted at 11:32 AM |
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| Thursday, October 26, 2006 |
Editor & Publisher reports on Merrill Lynch publishing analyst Lauren Rich Fine's report on the future of newspaper publishing, which paints a somewhat gloomy future for newspapers over the next two decades. Fine sees online revenues not being able to contribute more than 50 percent of newspaper income from advertising in that period, based on an assumed double-digit growth for online revenues through 2012 and a 1.5 percent annual decline in newspaper ad revenues. As Fine puts it succinctly, "Put another way, moving from a near monopoly to a competitive model is having the impact of restraining blended ad rates and absolute dollar profits." Newspapers - and major media outlets in general - have enjoyed little competition in local markets for ad services and now face a myriad of new channels for advertising and marketing that will continue to place pressure on editorial operations for years to come.
But what Fine and other analysts seem to neglect is the diversification of news properties into diverse online destinations that provide traditional news as but one content product, even as non-traditional operations begin to incorporate news gathering into their own operations. Yahoo has taken on its own staffers for generating original news, even as paidContent.org notes Yahoo's shopping of classifieds content from their HotJobs portal to newspapers not affiliated with the CareerBuilder job posting network. And for The New York Times and the Wall Street Journal their forays into online properties About.com and MarketWatch have added diversity to their online holdings that can transcend the limitations of traditional news operations.
So while stock analysts may look at news operations and see a zero-growth game weighed down by declining print operations the increasing diversity of the news game is providing new avenues of growth that have little to do with the woes of traditional news monopolies. And this is before anyone has even touched replacing mass-produced print with mass-personalized print products that could boost print ad revenues significantly. Ms. Fine's report is based on common sense, but I think that it's not focused enough on more radical shifts in print advertising that are likely in the next five years and more pronounced diversification of traditional news organizations into a broader field of information and marketing specialists.
This all argues for more rapid shifts in revenue streams but also a potentially brighter future in the years for news as a revenue generator if those shifts can be undertaken sooner rather than later. Don't look at today's ticker symbols for the story of news revenues, look at the broader index of the content industry that is thriving on contextualizing news in a broad variety of venues.
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By John Blossom - posted at 11:05 AM |
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By John Blossom - posted at 10:59 AM |
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| Wednesday, October 25, 2006 |
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By John Blossom - posted at 12:37 PM |
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The Wall Street Journal reports on pending plans at The Thomson Corporation to spin off its Thomson Learning division for as much as USD 5 billion, citing a slow transition to online revenues for this division and an eagerness to concentrate on building up technology assets for its other divisions focusing on legal, scientific and financial markets. It's a good move at a pretty good time, allowing Thomson to attain a more serious position in the corporate content services space. The learning space is different enough that product and technology investments in corporate content would not be easily leveraged for learning efforts, whereas there appears to be a great deal of synergy in the technologies used to support its other efforts. Academic aggregators in general are facing potentially grim times as universities and schools learn how to aggregate instructional content via new venues that bypass oftentimes the costly bundled electronic course offerings being pushed by publishers. Search engines, online course management systems and user-generated content systems such as Wikis and blogs are all tools that are helping both instructors and students create valuable course offerings at a lower cost to students and institutions. Book-based content is having a hard time transitioning into digital markets in general but with universities and schools filled with "digital natives" that are leaving yesterday's books behind it's going to be an uphill battle for educational publishers for many years to come. That 5 bil would come in handy to bolster Thomson's offerings in the corporate world, where they offer good content and technology but struggle to deliver the breakthrough services that rivals such as LexisNexis, Reuters and Elsevier are able to conjure up on a regular basis. The scale of this cash could easily lead one to believe that a major acquisition such as Bloomberg could be targeted by Thomson to leap into the lead in finance for overall market position, but with Mike Bloomberg begging off a sale of his privately held company for now one assumes that a good portion of that cash will go into infrastructure and product design - until the next good deal comes along. How now, Dow Jones? Would combining Factiva and Thomson West tickle some fancies in rapidly developing legal and business information markets? Factiva licensing deals with LexisNexis would make this a tricky spinoff, but one that would make sense from a product standpoint. There are lots of interesting possibilities for this deal but first Thomson must find a suitable suitor for its Learning assets. Moping about its performance is not a great way to start the bidding, but there's bound to be a focused publisher or two - or three - that would be up to cornering more of the market for instructional content products and services. We'll see where the best fit lies soon enough.
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By John Blossom - posted at 9:52 AM |
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| Tuesday, October 24, 2006 |
Pundits are pointing out loudly that the new Google Custom Search Engine is hardly the first custom search tool on the block: Alexa Web Search Platform is a full-featured platform for mashup experts wanting to cull through Web sites and easy customization options are available from Rollyo and other sites. But there is something about the Google view of search that provides features that result in a service that is both highly usable and very flexible and adaptable in ways that leave earlier efforts on the sidelines. Setting up a custom search on GCSE is very easy through a series of entry panels that allows one to specify sites for a crawl and whether they should be searched alone or with results from other Web sites blended in. The results are published as a search engine that uses Google Coop as its underpinnings and that can be accessed as a destination page from Google or integrated into another site - as has been done with this custom search engine for Macworld. Searches can be used to build an RSS feed, of course, providing a steady stream of highly filtered updates. What's beautiful about GCSE is that it makes it bone-simple to develop your own content aggregation schemes via search and to share them with others. Just as the categorization schemes of Google Coop encourage publishers to provide browsing filters for content to facilitate navigation the GCSE search capability organizes Web content into unique aggregation services that in some ways can be more powerful than traditional licensed database services in which Web content and cherry-picked sites are segregated oftentimes. Instead of search results being transitory services they can become public content destinations providing instant editorial filtering guided by subject matter experts - with Google's ads along for the ride to help monetize the results, natch. Where other tools of this type are either over-simplistic or over-technical Google Custom Search Engine provides powerful content publishing tools that can service both the casual user and power users very effectively using the world's leading Web search technologies. Expect this to be a very powerful and popular publishing option for publishers of all kinds seeking new ways to create valuable inventories of destination content.
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By John Blossom - posted at 11:27 PM |
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By John Blossom - posted at 9:53 AM |
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| Monday, October 23, 2006 |
Mike Bloomberg opined recently that he's not in the mood to cash out from Bloomberg, LP, saying "I have complete confidence that the best days for the Company still lie ahead" - though he was quick to add that he looked forward to focusing the benefits of his cash cow on his philanthropic interests. But while Bloomberg continues to be a source of innovation in the financial information industry its long-time focus on its desktop services seems to be counter to the growing trend towards automated trading overwatched by a handful of top-level analysts and managers. With widespread trading position cutbacks expected in London's City trading district next year the trends would seem to favor Reuters at this point, which has been positioning itself to be a winner on both ends of this spectrum. So as The Times Online reports Reuters is absorbing a 25 percent decline in desktop position sales it's absorbing most of that impact through a 20 percent rise in revenue from trading transaction support services. It's a reminder to publishers that although workflow-oriented content services seems like a charmed path to higher revenues and margins it's a path fraught with problems. Integration of content from vendors focuses increasingly on integration that is either highly specialized for an elite few or integration so deeply embedded in an institution's plumbing that branding is of more of an IT-oriented level than that of a traditional electronic publisher. That's not all bad, but it's an outlook that may catch many enterprise-oriented publishers feeling caught rather short. Look at the revenue profile of Reuters, though, and you see a path to the future: high-end and automated premium services providing margins for the machines and the few information elites and media-supported services providing content for the corporate masses in between these extremes. Look at that model and memorize it: your shareholders will be doing so soon enough.
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By John Blossom - posted at 7:13 PM |
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The growth of game-like online communities is accelerating as virtual worlds like Second Life offer its members complete virtual lifestyles - including the ability to spend real-world dollars on both virtual and real goods and services. The smell of real money is drawing strong interest from advertisers and media companies intent on not missing the next hot online trend. But the real lesson of Second Life has a lot to do with the sorely neglected real world where publishers need to step up efforts to invent compelling new products that relate to digital natives. Click here to read the full News Analysis
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By John Blossom - posted at 6:31 PM |
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By John Blossom - posted at 9:28 AM |
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Want to catch up on last week's headlines? Try our weekly categorized summary with embedded commentary on the latest trends. Click here to view last week's headlines in review
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By John Blossom - posted at 12:00 AM |
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| Friday, October 20, 2006 |
Bloomberg covers the extraordinary quarterly report from Google in which it yet again beat street estimates handily and nearly doubled its profits from a year ago. Search share is up to 44 percent of the market, up from 37 percent this time last year. While Google's push to broaden its offerings is a part of this picture clearly the margins from ads go hand in hand with search growth - much to the detriment of Yahoo, which continues to lag as a search starting point and turned in suboptimal financials this reporting period. At the same time The New York Times reports on the softening of news ad revenues for them and the Tribune company, with continuing weakness from the NYT's New England (Boston Globe) division's print revenues leading the glum story. We've been hearing - and warning - about a slowdown in ad revenues for some time, but clearly a sinking tide doesn't lower all boats equally in an ad market that's increasingly global, online and search-driven thanks to Google and other ad networks. With a worldwide Web footprint and the ability to get both extremely narrow and broad in its ad marketing footprint Google has the ability to weather out specific local economies while developing economies still ride high, wherever or however they may define themselves. Best of all, their own page inventory is constantly replenished and relevant via its search technology to become immediately relevant and valuable to advertisers - an instant editorial cycle. What this may add up to is somewhat the opposite of what some doomsayers have been predicting for some time. Yes, eventually online ad revenues will sink along with other types, but in this economic cycle when ad budgets need to be cut it's far more likely that print ads will get the short end of the stick this time around in a greater proportion than in the past. For traditional media outlets there will be no gloating over a dot-com bust this time around - especially since such a significant portion of their own revenues now rely on online content that competes with the myriad of sources surfaced by search engines. Along with this short-changing of print there is the new echelon of small and medium businesses advertising on the Web through Google, eBay and other outlets who are able to bypass traditional media altogether to make contact with their markets. With a continuing myopic focus on "walled gardens" most mainstream publishers are hard pressed to position themselves for this direct-to-market echelon of advertisers who are developing mass marketing strategies independent of the gardens. So hang onto your hat, we're beginning to enter an era in which the advertising chickens are coming home to roost as never before - and they're not settling into their old coops. Business media will continue to enjoy a higher level of insulation from this trend as it continues to appeal to senior managers slower in dropping the print habit but on the consumer side it's going to be a much tougher transition through 2007. Congratulations, Google, you're making us all think. Ouch.
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By John Blossom - posted at 2:02 PM |
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By John Blossom - posted at 1:18 PM |
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| Thursday, October 19, 2006 |
The Safari Bookshelf portal has been re-launched as O'Reilly Safari Library, providing a major shift in pricing and packaging for the technology and scientific books and reference materials offered by the service. As announced by Bureau van Dijk Electronic Publishing, which has provided the platform for Safari Library, the Safari Library dispenses with the "bookshelf" concept that limited the number of titles and sections of books that a subscriber could have access to in the plan. Now for a flat fee - USD 39.95 a month for a limited time - Safari subscribers can get their pick of any of Safari's titles for online access, including content from pre-release "Rough Cuts" versions of books under development. There is still a throttle of five chapter downloads a month from online content offerings, so there is still an additional premium factor in the picture, but the big picture is that they are treating their entire range of offerings as a true library instead of a pickup window for a private library. Why flatten out the access fee structure? Well, it's great for individuals who are then encouraged to make maximum use of the service instead of worrying about licensing details (which book do I throw off my shelf now?). But there's an enterprise aspect to this move as well. Certainly last week's announcement of an enterprise-wide deal with Sun Microsystems for access to Safari points the way to a simpler sales methodology that allows maximum exposure for reference book materials in enterprises. People outside of particular specialties may not make maximum use of titles in their collection but when book collections become a searchable collection for a wide audience the " long tail" of content exposed in those searches begins to create a greater value statement - much as newspapers benefit from archives being exposed in public search engines. This move also sets up a simpler licensing framework through which Safari content from O'Reilly and partner Pearson Education can be integrated in time into search engines such as Google Books as they begin to provide controls that allow access to subscription book content. The Safari portal is well-designed and effective at serving up book content in various formats but at the end of the day readers want to access their content through whatever interface suits them best in a given moment. The Safari Library is a great move to accelerate the value of technical and scientific books in an online environment for both individuals and institutions that want to find effective reference and education materials where it suits them most - without having to hassle with arcane licensing details that are more about publishers' fears than about increasing revenues and value delivered to clients.
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By John Blossom - posted at 12:08 PM |
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By John Blossom - posted at 11:50 AM |
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| Wednesday, October 18, 2006 |
Trends Microsoft in digital book deal FT.com Google Testing Cost Per Action (CPA) Model Content Ads? Search Engine Watch Microsoft and Yahoo Prepare to Battle Google TechCrunch Dow Jones to buy rest of Factiva for $160 mln Reuters WSJ Ad Revenues Down 5.9 Percent in September, Barron's up 20 percent WSJ Online* Reuters Group 3Q revenue climbs 3% Electronic trading, machine-readable news drive sales growth MarketWatch* Yahoo Results Raise Questions on Ad Viability Beta News 'BusinessWeek' Offers More Exclusive Web Content than Ever Media Buyer Planner Google, YouTube & the Future of Video Advertising GigaOM Health Information Search Engines Emerge MarketWire via GEN Yahoo! gets Eye-ful: CBS stations to upload news footage Variety Google is Pumping Up the Base Online Marketing Blog Watch Out Startups, Ad Spending is Falling and So is Your Sky Micro Persuasion Digital Newsstand Zinio.com Reports 154 Percent Growth in Transactions Over 2005 FOLIO: Magazine Record Labels Turn Piracy Into a Marketing Opportunity WSJ Online* Best Practices Association heralds strategic role of Web analytics, preps for ‘death of the page’ BtoB Online A Question of Eyeballs: Nielsen Proposes to Measure TV Ad Viewership The New York Times* Cool Tools Hotsoup.com, Social Networking For "Opinion Drivers," Opens Tomorrow paidContent.org Firefox 2.0 Review Read/Write Web Google Sync your bookmarks across computers Lifehacker
Deals, Partnerships & Sales Verizon Communications Board Approves Spin-Off of U.S. Print and Internet Yellow Pages Directories Earth Times Products, Markets & People LexisNexis Offering New Resources for Corporate Counsel and Intellectual Property (IP) Lawyers BusinessWire Autonomy Delivers Enhanced Export, Viewing and Filtering With KeyView v10 PR Newswire via Yahoo! Finance Permabit Unveils Major New Release of Dynamic Information Services Platform BusinessWire New Praxis(TM) eBooks Give Test Takers a Convenient, Less Expensive Test Preparation Option MarketWire Web's First Business Blog Directory and Search Engine Fast Becoming Hub for Corporate Bloggers DMN Newswire
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By John Blossom - posted at 2:25 PM |
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As database publishers and media companies converge on the common ground of today's business information markets they're discovering that they both need to learn the same lessons from different angles. At this year's InfoCommerce conference database publishers demonstrated how they were building more powerful value-add services that are embracing editorial assets while media companies pushed further into data assets that enhance core editorial operations. At the intersection of these two efforts is a gold mine of opportunities in enterprise, media and personal content markets. Click here to read the full News Analysis
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By John Blossom - posted at 10:56 AM |
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In May of 1999 I was fortunate enough to be present at the announcement of the alliance between Dow Jones and Reuters that gave birth to the company we know today as Factiva. There was much fanfare and presumed hopefulness in the air as two of the world's most dominant sources of business information unveiled an alliance that would provide a powerful combined archive and technology platforms to take on LexisNexis, Dialog and other business information aggregators. The promise of an expanding market awaited all. Today after six years of slow growth at Factiva Reuters is in essence returning its seed investment with the announcement of its selling its half-stake to its venture partner Dow Jones for USD 160 million. Given that the original combined assets of this joint venture were estimated at USD 225 million that doesn't make for a terribly glamorous return on Reuters' investment but it's enough to provide a graceful exit into a straight licensing relationship and to free both partners to pursue markets as they may. While Factiva has progressed since those early days in many ways, it's finding its future not as a world-beating business information aggregator but rather as a provider of niche-oriented business information services that focus on value-add on top of their broad collection of news and information sources. That's good for Factiva but limiting for Reuters, whose pursuit of growth for its business information is taking it far more aggressively and broadly into online markets that reach today's professionals than Dow Jones has dared to venture with its business information offerings thus far. Factiva also has much to gain by a deeper integration with core Dow Jones assets - a move that the Reuters/Factiva relationship could only hinder. Given the paltry rate of return that Reuters has garnered out of the Factiva relationship and the growing strength of the Reuters online media offerings it's a good a time as any for Reuters to move on to relationships that will yield them more exposure for their content and services. This may mean that Reuters will pursue a broader array of licensing deals with other vendors - perhaps even a Google? - but with much of their content already available through major online portals it's more a way for Reuters and Dow Jones to call off the brotherly love act that had long faded away and to move into more effective competitive stances. Both parties have little to lose and much to gain from calling it a day at this point - and only themselves to blame if they don't make the most of the opportunity.
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By John Blossom - posted at 8:38 AM |
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| Tuesday, October 17, 2006 |
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By John Blossom - posted at 6:43 PM |
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| Monday, October 16, 2006 |
The Wall Street Journal covers the brewing legal storm forming over Google's new YouTube acquisition and television producers who are beginning to recognize how deeply the pervasiveness of sharing video clips by YouTube are impacting their own distribution channels. An estimate from Viacom in the article pegs YouTube views of pirated content at about 80,000 times a day. With media company lawyers contending that YouTube could be liable for copyright violation fines of up to $150,000 per unauthorized video, this could get to be a fight that would make the music company battles against file sharing networks look puny by comparison. I must admit that outside of old movies most of the video I am viewing these days is coming off of online video clips, most of which are served up from YouTube or similar services via weblogs that place the clips in context. It makes it so much easier to find content that you really care about rather than relying on the ancient broadcast model that sucks up time and attention in ways that I really don't want to give it. The phenomenon is spreading perhaps faster than music file sharing since there is always new footage surfacing for people to post. Where does this all go? The answer is probably found in the closing of music-oriented stores such as the recent Tower Records closing: if financial models for user-controlled distribution are not defined quickly, then video distribution will go the way of the music industry soon enough. Unfortunately, the early going in the new video wars seems to point towards a replay of the music industry's failed digital strategies. The script goes roughly like this: - Waste time suing content distributors, only to discover that new services and methods will spring up anyway.
- Waste time suing individuals, only to discover that it alienates your audiences who are going to want to circumvent copyright controls even moreso.
- Waste time settling on a handful of proprietary DRM methods locked into specific platforms or distributors, only to discover that this slows down market acceptance of rights-protected content and accelerates the growth of unauthorized use and of free or ad-supported alternatives.
- Start closing down your existing distribution outlets as the time wasted on ineffective legal and commercial remedies has opened up markets to viable substitute content that is easier to share online.
What to do? How about a playbook that reads like this: - Have leaders in media agree on a DRM standard that makes it easy for users to distribute content from themselves or others legally via services such as YouTube. The standard would include capabilities that would make it easy for a user to specify a "fair use" portion of content that can be aired online or elsewhere without any human intervention.
- Have the DRM standard include monetization options that can allow the content to be displayed in different ways in different venues. So, for example, if a site wanted to display a clip larger than a "fair use" snippet a display ad or paid content placement would appear next to the clip or via an inline ad, or no ad if the distributor was willing to pay a royalty.
- Encourage users to use the DRM standard so that they can make money with their OWN footage. Have the standard include automatic payments similar to an AdSense service and include "hooks" that allow their friends to benefit from redistribution. Invest in open source video mixing software that makes it easier for people t use the standard.
- Turn your existing broadcast outlets into the equivalent of video RSS feeds, making it easy for people to subscribe to them in a portable DRM format.
A modest proposal for a big problem, yes. But it's probably the only way out of this mess before media companies risk making their content any less relevant than it's already becoming. Stop monkeying around with technology to create artificial "choke points" that just don't fit into today's most effective content distribution models. Invest deeply and quickly in the technologies and business models that DO fit today's content distribution patterns and that help ALL video producers benefit from improved content monetization schemes. Hopefully the TV crew comes up with the right solution more quickly than the music industry has. As of now I'm not betting on it, though.
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By John Blossom - posted at 12:09 PM |
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By John Blossom - posted at 12:06 PM |
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Two recent announcements from Really Strategies and Nstein Technologies highlight the shifting role of content management systems as platforms for developing publications in a world that demands content reusability for targeting multiple markets and user needs. Really Strategies has focused for several years on providing upgraded infrastructure to publishers with custom installations, but has now introduced its RSuite CMS system as a packaged service. RSuite uses back-end technology from Mark Logic to mine structured and unstructured content sources and to make them accessible to RSuite's content management system as publishable XML objects. RSuite in turn makes it easy to assemble these objects into complex documents and to add formatting and metadata that will make them suitable for multiple audiences. On a similar note Nstein's announced Ntelligent Content Mangagement Suite straps Nstein's semantic analysis and search tools onto a content management platform provided by Eurocortex to provide easily repurposed content with rich metadata. Both of these announcements underscore the rapidly evolving needs of publishers for whom neither traditional CMS solutions nor text mining solutions alone have been adequate to keep up with both the widening array of content sources needed to add value to publications and the need to make those sources highly findable and usable in a wide variety of publishing environments. Publishers are seeking "one-stop" solutions to their publishing infrastructure needs in trying to come with flexible "electronic first" production operations. These two new services are the type of platforms that can allow publishers to modernize their publishing back ends with easily repurposed content and metadata for highly focused audiences. You can thank a new generation of search technologies that focus on creating publishing assets as much as on staples such as relevance and semantic analysis to provide a new approach to developing content that frees publishers from the traditional strictures of database-oriented content management systems.
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By John Blossom - posted at 12:13 AM |
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| Sunday, October 15, 2006 |
Want to catch up on last week's headlines? Try our weekly categorized summary with embedded commentary on the latest trends. Click here to view last week's headlines in review
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By John Blossom - posted at 11:56 PM |
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| Friday, October 13, 2006 |
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By John Blossom - posted at 11:29 AM |
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| Thursday, October 12, 2006 |
Barry Graubart, VP of Product Management for Alacra walked me through their new Alacra Compliance vertical search product today. Alacra Compliance focuses on key content from about 500 web sites of interest to compliance officers at major institutions along with content from its collection of subscription databases. Subscribers to the premium version of Alacra Compliance get a federated search capability with parameterized search options that returns results from individual sources together in one list. Users can annotate individual documents and then collate both notes and the original documents into a report format using the AlacraBook aggregation tool. For users on the open Web there's a free trial version of Alacra Compliance that uses a Google Search Appliance to cruise the Web sources in the product - no extra features or source-specific sorting, but a heck of a lot more focused results for compliance specialists trying to scan the best sources on the open Web. Alacra Compliance is a great example of a federated search application that started with the needs of a very specific community and built a service around them - rather than throwing up a general taxonomy and then searching for what an audience really needed in a "shopping mall" approach to various vertical sectors. Online sources are filtered not just at the site level but at the level at which a specific source can provide value - for example, banking sites may have only certain types of content that are important for compliance officers so only the relevant documents are in the crawl. Functions for the premium service are based heavily on the core Alacra offering but with the tailored sources they gain appeal to a very focused group of users within Alacra's base of corporate and finance clients. Best of all there's no artificial segregation of Web sources and subscription sources in the premium product: they're available in one aggregated display for people to judge for themselves what they need. This is what today's enterprise audiences expect - what they need from wherever it comes from in a highly usable form. There's more that could be added to flesh out this product but as a "day one" offering it's right on target and a good example of how a reasonably limited amount of new development can satisfy the needs of specific business audiences very effectively.
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By John Blossom - posted at 11:53 AM |
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By John Blossom - posted at 10:23 AM |
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| Wednesday, October 11, 2006 |
The announcement of Helium, a new portal focused on developing user-generated content, provides a late-to-the-game entry for user-generated content with a number of interesting twists to their business model and content acquisition scheme. Helium intends to build high-quality content not by implementing a straight user voting system but by having authors review one another's content for quality. Reviewers are given articles side-by-side to indicate which one that they think is a better article and by how much. The concept is that peers who are willing to write on a given topic will be more expert in a given topic and therefore be able to judge the quality of a given piece more than users - much as scholars review one another's work for academic journals. Over time the experts in a given topic build up a reputation and gain enough clicks on their content to earn a reasonable share of the ad revenues associated with their content - kind of an ad-driven About.com docent model. It's in interesting concept, but the execution is fairly rough out of the blocks. Helium provides a broad category map for its main navigation in anticipation of authors filling these vertical "buckets" with content. But in many instances the buckets are very lacking. Try the "movies" category and the top seed is a 75-word "essay" (?) on a "new" movie - "Meet the Fockers." Oops, so much for quality content in that category. Unfortunately there's no place for me as a user to give this substandard content the razz until I choose to write something; in the meantime this is in the top 10 movie articles (number one is no better). Perhaps over time good content is attracted to this framework, but providing a navigation system that will ensure that initial users encounter inferior content is not likely to attract real experts as authors. Sometimes user-driven rating systems are not favored for the cliqueishness that they can engender, but forcing audiences to provide content before they can provide an opinion is not likely to accelerate the generation of quality content. The peer-review rating concept in Helium is a very interesting new feature and there's reason to think that it can be made to work in ways that cross grass-roots input with true expert input. But the wisdom of crowds only works when you have...a crowd. Social media requires a very strong community of support for both authoring and audience to provide the level of authority that people are willing to accept. The best and fastest-growing authoring communities provide both opportunities for authors to create their own user-voted content and to point to other quality content on the Web. Quality can be found anywhere on the Web, a concept that search engines accepted long ago. I encourage publishers to think about how side-by-side review of articles such as that being tried out in Helium can help to improve content, but I also encourage them to think carefully about how the most effective peer groups that can rate content are formed in online communities. You can't have one work without the other...
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By John Blossom - posted at 9:54 PM |
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By John Blossom - posted at 10:20 AM |
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| Tuesday, October 10, 2006 |
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By John Blossom - posted at 1:02 PM |
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The New York Times reports on the USD 1.65 billion deal for Google's acquisition of YouTube, their largest deal to date and about triple the going price of MySpace's deal with News Corp. last year. We could talk about whether the price was worth it endlessly but at the end of the day this is a move to regain momentum in video markets, a factor that's oftentimes difficult to quantify based on the market value of an asset. Our earlier post picked up on many of the reasons for this deal that are being tossed around today, but another NY Times article is noteworthy in that it points out that this deal is in a backhand way to focus Google less on sprawling features-as-products development and more on finished services that provide a real benefit to an audience and that amplify the brand as a whole. This may not mean a more Yahoo-like portal presence overall - the YouTube profile is as much about embedding content and features in other sites as it is about having a vibrant online community portal - but it may mean that Google will be focusing its development budget less on widgets that have no particular focus and more on making its library of features hang together as a coherent product base. Think Microsoft more than Yahoo as their bogie, a tool centered as much on creating content as on finding it. Unlike Microsoft's approach to coherency Google claims in the NYT that it will not be closing off their content in proprietary formats to lock up users into a particular platform, but will instead keep their interfaces open for users to punt their content wherever it suits them (though try getting content exported out of Blogger sometime - portability is easier said then done...). What Google lacks in this mix is a coherent approach to rights management that could ease the burdens of monitoring the use of content by community posters in YouTube and in other services. If they can solve this nut to the satisfaction of both media companies and enterprises then they may in fact have a chance of being "king of all media." For now I guess that king of all online video and search will have to suffice.
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By John Blossom - posted at 11:48 AM |
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| Monday, October 09, 2006 |
Even in towns with vibrant pubic library systems the strains of the gap between print-centric elderly patrons and a born-on-the-Web generation are looming large. Elderly populations are growing while the young are moving away from libraries as centers for ideas and social learning activities. With a heavy presence at the polls senior citizens will be making sure that libraries remain important local resources. But will they be willing to let libraries move on to serve the new generation on whom their future depends? Click here to read the full News Analysis
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By John Blossom - posted at 9:29 AM |
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By John Blossom - posted at 9:26 AM |
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Want to catch up on last week's headlines? Try our weekly categorized summary with embedded commentary on the latest trends. Click here to view last week's headlines in review
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By John Blossom - posted at 1:40 AM |
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| Saturday, October 07, 2006 |
The San Francisco Chronicle reports along with others on strong rumors that Google is pursuing the acquisition of the YouTube social video community. It's a good match from a number of angles - and a necessary move for Google as it tries to close gaps in its social content and video strategies. Google Video started out slowly with a limited number of features and premium sources and a lack of social networking capabilities to develop an online community around video posters. It's never really recovered from that slow start and has weakened its overall market position for lack of a strong social content strategy. Google's Orkut social networking portal is rising rapidly to the top of global site rankings based on strong showing in markets such as Brazil but is far off the pace in U.S. markets. The venerable Google Groups bulletin board service is only now being revamped in a new Beta version to improve its ability to guide users to important content-generating communities. Google gets information and individuals well enough, but when it comes to crowds they're just starting to move out of their wallflower phase to catch up with users acting as aggregators and starting points for content exploration. YouTube is a good pick for Google not only because of its strong authoring and networking community and the increasingly ubiquitous presence of its clips in weblogs and mashups but also because of its stance with mainstream video producers. YouTube's "we'll take it off if you don't want it there" policy is similar in philosophy to Google's own approach to copyrighted material: encouraging the perception of their service as technical infrastructure that's neutral on the issue of copyright wherever possible. YouTube's features are also well-aligned with Google's push into putting their content and search tools in context throughout destination Web sites, enabling the brand to live both as a starting point and an end point where users will value them the most. With YouTube's authors, raters and vibrant trail of well-organized content Google would get both a highly popular destination and one that's well positioned to expand its presence into many new contexts that Google Video doesn't come close to touching. We'll see what happens in the bidding wars but if this get pulled off it will be a good deal from Google's perspective.
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By John Blossom - posted at 9:43 AM |
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| Friday, October 06, 2006 |
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By John Blossom - posted at 6:00 PM |
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| Thursday, October 05, 2006 |
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By John Blossom - posted at 4:38 PM |
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| Wednesday, October 04, 2006 |
LexisNexis announced a new survey recently with the headline " LexisNexis Survey Shows Today's Consumers Trust Traditional Media Sources the Most." Whoa, that's a bold statement. Well, it doesn't take long to get into the press release to see the conditions under which people now trust mainstream media. If there were a major catastrophic event such as a hurricane or an attack of anthrax about half would tune in network television, slightly more than a third newspapers and a third cable news. Only six percent would tune in weblogs or other new online news sources. OK, I'll admit that I don't think that Robin Good would be the first guy I would turn to if a plane were dropping out of the sky on my house, but this is a pretty dismal showing for mainstream media. Under the most extreme circumstances not one media source is likely to be favored by any audience beyond a bare majority. Our own research into business content use shows that day-to-day trust in mainstream media sources does remain fairly high among business information users but that online sources are becoming the "go-to" points for many news events quite rapidly. In my own gathering of news headlines I am amazed at how quickly weblogs and services that aggregate weblogs are becoming more effective news filters than traditional newspapers. Weblogs have the flexibility to be able to select editorial content from any source via links and to put it into perspective quickly and effectively - oftentimes with more authoritative insights to boot, since many weblog authors double as subject matter experts. So kudos to LexisNexis for a study that will be recycled in presentations for months to come to bolster their argument for the value of subscription database services - but let's be honest about what really happens on a daily basis in today's content markets.
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By John Blossom - posted at 2:39 PM |
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David Meerman Scott provides a great summary of recent deals folding press release distributors into either larger PR services or content providers with broader marketing missions. As David notes for deals like the acquisition of U.S. Newswire by PR Newswire it's a broadening of market sectors covered; for others like NASDAQ picking up PrimeZone it's a broadening of an existing services line to provide additional reasons to bring new listings to their trading markets or to stick with them to manage compliance requirements that necessitate PR channels. In all of these instances, though, it is a continuation of patterns elsewhere in publishing that require companies focused on distribution to recognize that distribution alone is not the game. The Web has made the PR game a much more sophisticated and conversational practice, requiring mass distribution to be tweaked to the "n"th degree to be effective in both search engines and in engaging very specific markets online. This favors players with scale that can target both huge and targeted markets effectively, like "big box" supermarkets that push mass-market and niche goods under one roof. On the other side of the coin are newer shops like PR Web, which are priced in a way that allows PR seekers to engage the markets in a more frequent conversational mode, and newer channels for PR such as weblogs, podcasts, online videos. ebooks and viral marketing that can allow PR to move in one-to-one marketing channels in ways that complement commercial PR services. As David outlines in his eBook on the new rules of PR, it takes a broad array of channels to manage an effective PR strategy today. It's great to see mid-sized PR distribution firms finding new management that can focus them effectively but what's missing so far from this picture is these larger PR services enabling marketers to reach out via newer channels more effectively. Perhaps they're busy enough for now, but in a world in which more and more companies are using their own online publishing assets as a channel for their PR efforts I'd be focusing on the broader evolving landscape of PR as much as I would be on traditional acquisitions.
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By John Blossom - posted at 2:03 PM |
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Red Herring reports on the debut of AOL's new OpenRide beta, a new desktop interface combining access to Web pages, email, instant messaging and  multimedia sources in one application. OpenRide gets kind reviews from Red Herring and others such as paidContent.org, in spite of it being largely a subscription-free rehash of AOL's previous all-in-one offerings. Call it workflow for the masses, if you will, a well-designed interface that eliminates reliance on desktop applications for multiple content and communications features tuned to the online lifestyles of AOL's core media-centric audience. With larger screens becoming the norm for many users the relatively jam-packed interface is not likely to overwhelm many users who would like to gain from its claimed productivity benefits. Note to AOL: your product manager doesn't have to yak about "broadband" so much in the demo video. If they have a connection good enough to play a video they already are broadband users and are going to be your base anyway. It's an industry term that means little to users. By contrast Google is now pushing its Universal Gadgets, small applications previously reserved for use via Google Desktop and its personalized Web  home pages that are now embeddable in any HTML-based Web page. The gadgets available run a wide range from the entertaining (a Sesame Street terrorist threat-style warning scale - we're at condition "Ernie" right now) to practical widgets such as maps, weather, time and dictionary access. This brings Google to where the content is one step further, instead of trying to bring the users to a Google-ized desktop. Is either approach "the" way to go? Not necessarily, but it's interesting to note that Google still focuses on trying to put its capabilities in as many contexts as possible while media companies still focus on getting as many contexts as possible stripped and sanitized for large product offerings. Portals aren't a bad thing, and Google could certainly benefit from some improved integration of their own resources, with too many parallel projects yielding a "what it is all about" mish-mosh of results that dilute the brand. But in the long run putting your brand where the content is means that it's more likely to be valued in contexts that your audience value most. We'll see if AOL's OpenRide can stem a precipitous drop in its online loyalty, but my guess is that it's a good piece of software solving a problem that not that many Web-savvy users are asking to be fixed at this point. It will take more orientation towards users as publishers to make such a workflow-oriented desktop applications a runaway success.
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By John Blossom - posted at 11:33 AM |
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By John Blossom - posted at 11:26 AM |
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| Tuesday, October 03, 2006 |
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By John Blossom - posted at 10:45 AM |
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| Monday, October 02, 2006 |
In the wake of a Belgian court's slap against Google's use of copyrighted news European publishers are pondering ways to fight off search engines becoming content destinations in their own right. The World Association of Newspapers is pushing a new system called ACAP to further this fight by requiring search engines to respect their often convoluted licensing schemes automatically. Well, it's about time that they tried this - well, actually it's a couple of years late at least. And therein lies the problem with making ACAP really stick as a solution that will make a commercial difference to mainstream publishers. Click here to read the full News Analysis
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By John Blossom - posted at 5:22 PM |
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Read/Write Web covers some new plays in vertical search that made their debut at the recent DEMO conference, including Pluggd, a search engine for searching audio in podcasts, and Retrevo, a consumer electronics search portal. The article has a nice summary of the strengths and weaknesses of a number of search plays they define as "vertical," including Technorati for weblog searches, Zoominfo for people searching and Farecast for viewing airline ticket prices in a stock ticker-like format. The key thing about all of these search plays is that they are FOCUSED plays that are not using generic infrastructure to create cookie-cutter portals or industry-specific indexes. The grim ghost of VerticalNet hangs over vertical search heavily, reminding us that the execution of vertical publishing is almost always most successful when its highly attuned to the needs of an audience focusing on a specific topic. It takes not only vertical-specific search results but a range of structured and unstructured data and unique content assets to distinguish a vertical search play. In this sense Read/Write Web's headline "Watch Out Google, Vertical Search Is Ramping Up!" is a very accurate reflection of the challenges that general-purpose search portals of all kinds face. Google seems to understand this as well as anyone as it begins to integrate structured content from Google Base into its main search results pages to provide a richer range of content to searchers in specific contexts. As vertical search portals become unique destination properties in their own right there is an inevitable dilution of the value of a general-purpose search engine to research specific topics, but not a one-to-one replacement of a general search tool's power. Still, when one looks at down-trending traffic for Google one can appreciate that vertical search portals and other tools such as social bookmarking services are beginning to create a new era in research tools that promises to put the pressure on major portals across the board.
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By John Blossom - posted at 11:07 AM |
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By John Blossom - posted at 10:39 AM |
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Want to catch up on last week's headlines? Try our weekly categorized summary with embedded commentary on the latest trends. Click here to view last week's headlines in review
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By John Blossom - posted at 1:24 AM |
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